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TYLOR YUNSUNG LEE

Senior Product Designer | Product Architect

Strategic Product Architect and Senior Product Designer with over 9 years of experience in resolving structural friction within complex B2B SaaS and enterprise ecosystems. Specialized in unblocking high-scale data pipelines and redesigning revenue models to drive measurable business outcomes. Proven track record at Geotab and Coupang in leading AI-driven automation initiatives that embed intelligence into operational tools, maximizing workforce productivity and unlocking significant annual recurring revenue (ARR).

Work Experience

GEOTAB

March 2025 – Present
Senior Product DesignerToronto, Canada
  • Video Pipeline Architecture: Overhauled the video retrieval process via an asynchronous snapshot filmstrip architecture, generating 38,500 evidence requests upon launch and stabilizing a monthly churn rate of 6,300 vehicles.
  • Investigation Efficiency: Architected a source-agnostic Unified Media Player with dynamic AI annotations, reducing average event investigation times by 50% and eliminating cognitive overload for safety managers.
  • Operational Scale: Consolidated fragmented camera settings into a centralized intelligent hub with bulk actions, slashing fleet configuration time for 100 vehicles from 4 hours to under 15 minutes.
  • Vision AI Strategy: Spearheaded a premium Vision AI tier to increase ARPU from $13.50 to $33.50, establishing a path to capture $50.7M in new ARR.
  • Privacy Architecture: Designed an edge-first privacy framework that bypassed strict regulatory hurdles, unlocking a $73M public sector market inaccessible to competitors.

COUPANG

May 2023 – February 2025
Senior Product DesignerSeoul, Korea
  • Internal SaaS Optimization: Redesigned a cloud-based streaming management tool with AI-powered automated workflows, multiplying content processing capacity by 7x and improving work efficiency by 70% for 200+ operators.
  • AI Product Strategy: Integrated data-driven AI recommendation logic into user profiles and gamification zones, increasing user engagement by 50% through personalized behavioral pattern analysis.
  • Design Systems Leadership: Orchestrated the annual design roadmap to align with enterprise business goals, unifying fragmented processes to deliver measurable performance gains across the organization.

APRYSE (formerly PDFTron)

March 2020 – February 2023
Senior Product Designer / Lead Design SystemsVancouver, Canada
  • Revenue Model Restructuring: Led the redesign and monetization strategy for XODO, restructuring the conversion funnel to drive a 25% growth in total revenue.
  • Workflow Optimization: Built a B2B customer support system for purchase and usage data analysis, reducing manual data entry steps by 35% and significantly lowering operational costs.